Gavz28’s Weblog

For me in this chapter it tells us and teaches us about taking a wise little step one at a time to be careful and right about the things you are to do before making or taking a big one. First of all is to let you focus and understand the updates and decisions you are making and let the customers know that there are big decisions that are still coming and they need to wait for because that is the application that the customers told you that they want. Show that your product is alive by updating and posting answers for their questions blogs and others. Let them know that you are there to answer and guide them to their misunderstanding and needs. Do not be afraid to talk to your customers like a friend you should also know how to capture their feelings, emotions and needs for the program that you run. These are some of the skills that you should have and obtain to make your product last long and make your customers enjoy what they are doing. It also says here that there is no perfect product. It is true because if you are waiting for a perfection to happen you are just wasting time because you as a producer can launch a product as long as you know how to run it and know how to handle the feedbacks and come up with the solutions to the comments that the customers demand. Waiting for perfections is just waste of time and excuse to pursue you goal. You as a producer should also know your priorities if a problem occurs don’t be stressed out instead handle it with confidence and know if you need to repair and solve the problem because many people are affected or you just need to upgrade the system to cover up and bury the error that had happen when. Know if the system affected a grate number of customers and be honest to theme that something happened but now it is all under control. Don’t try to accuse some one or blame them for your mistake. Just handle it professionally and responsibly. Panic in the beginning of the program will cause to a much more problems. If a negative reaction burst ups so what. You know you can handle it so why panic? Or even listen to the one giving the negative feedback. Being confident is taking risk of being wrong. Sometimes it unavoidable to be wrong in some views in your product but panicking would only lead you to more mistakes and errors. In some point of views you are going to change some rules but make sure that you would not take back carelessly what you have distorted.. It also says here that knowing your enemy would give you a better chance of competing equally and not blinded of what is in front of you. And clients on the other hand doesn’t need out of this word things to operate a simple program. As a producer you don’t have to be afraid that a growing product would be a handful of being complex. Its just you are progressing in your own ways. You just have to provide more services that have sense. Make sure that you produce quality products and admit that first ideas are not the best and most of the time things change and products progress in every way even if you will be fond of it or not.

This chapter tackles about you listening to your consumers. You, who made the app, should be the one to listen to the feedbacks, either positive or negative, of the consumers so you can do immediate amends to their problems the best possible way that will suit both of you. This will keep you in touch with the ones who use your app. Read their emails and feel what their feeling. It is important that you should be the one to address and fix the problem of your consumer. There should not be anyone else except you who should fix the problem because you’re the one who create the application and no one knows it better than you do. Create something which is less complex, the more complex you create the more problem you can encounter. Then use help and faqs for potential points of confusion. Answer your consumers quickly. They light up when their concerns are met as soon as possible. And it will be an asset against competitors. They appreciate directness and will be polite, even though angry, when you show enthusiasm in meeting their concerns. Your costumers are your most important asset and they are vital to your application’s existence so treat them wisely. They are the one who will alert you of bugs, which will alert you that some needs that was not met and it is them who would spread your message and carry your flag. It doesn’t mean that your app have to be perfect when launch. However, when they encounter bugs, make sure to reply quickly, thanking them for their input. Consumers don’t expect it to be perfect. They do expect that you’re listening and acknowledging that you care, so show it. When it comes to feature request feel free to say no. If you give them their request, no one will want the app. You have to act as filter. Not everything everyone suggests is right. You can consider but that does not mean its right. You created the application so you decide what it will contain. You won’t like your creation to have something you don’t like. Forums and group chat are great way to let your customers to ask questions and help each other. You provide an pen communication and save time in the process. Whenever there’s a problem, better let them know even thought they wont see it. Be open and honest as possible. Don’t keep secrets and inform them. They will appreciate it as long as you’re being honest. They will not mind the problem much and will let you have a breathing room. If it’s bad get it in the open at once.. And if good news it should be tricked out slowly.

This chapter is about the essentials of having teasers and previews before the actual launch. Teasers are to let people know about the app and for little hint to tease the people to check out the app. The previews are the little pick in the app without giving the main information. Give the background about the app and prizes to make people talk or think of the app. The launch is the actual launch of the app to the public. And then, post blogs about the launch of the app to continue the publicity. Great product will be the most effective promotion. This will make users offer your app, which they consider as useful, to other who will make use of it. Overviews for benefits and explanations about the app. Tour and videos for feature guides and videos of how your app works manifestos which explains the ideas and philosophy. And case studies which give possible examples in real life and testimonials from costumers will create buzz for your blog. Create forums to offer a place for the users to help one another and get people into the app as quickly and easy as possible. One cheap and very effective means of advertising is blogging. You can create blogs about your app and add the information and bits about the app every day. Start collecting emails as early as possible and take the email adds of your members. Share your knowledge to bloggers. Write articles about the app and put it in blog so that readers will know and they can multiply and share it to the other people, who were not in reach of your blog. Giving them your knowledge about the app will help them use of the app and will give them satisfaction and blogging information about your app to others will be the result of that satisfaction. New, interesting feature will be much welcome by the costumers. The reactions in this new feature in your app will create buzz to your blog, which means gain of attention from the consumers, though this doesn’t mean to make expensive new features. Riding to what’s new is an effective yet cheap way to build your buzz. But if you’re using something new, go and spotlight it for consumers. Study and find out where your blogs are coming from and let them feel your presence. Leave comments to their blogs. Thank them for their posting links. Pay attention to the negative comment. Show you’re listening and respond to their critiques. This will soften them up and may even turn complainers to evangelists. The app selling doesn’t stop there. After the free version of your app don’t forget the upgrade opportunities of your application. Tell the buyer that they will have more access to your app if they upgrade your application. There will be no barriers for their convenience. Also encourage the existing costumers to upgrade when they max out their current plan. They are your best possible buyers, so it’s okay if you repeat the offer to them.